Cookie Policy

Last updated: 10 May 2026

This Cookie Policy explains how Dressia (operated by [COMPANY NAME], company number [COMPANY NUMBER], registered at [REGISTERED ADDRESS]) uses cookies and similar technologies on this website and its subdomains. Read it together with our Privacy Policy.

1. What is a cookie?

A cookie is a small text file your browser stores when you visit a website. We also use related local-storage entries and pixel tags. Below we use the word “cookies” to cover all of these.

2. The cookies we use

We group cookies into three buckets, exactly matching the choices in the consent banner.

2.1 Strictly necessary

These keep the site secure and the basic features working. They cannot be turned off — without them you cannot stay signed in or complete checkout.

• token — JWT auth cookie. Set when you sign in, scoped to this site and its subdomains, expires after 30 days. HttpOnly + Secure + SameSite=Lax.
• dressia_consent — your cookie preference itself. Set by the consent banner, expires after 12 months.
• __Host-next-csrf — Next.js CSRF token. Session-only.

2.2 Analytics

Used to understand how visitors find and use the site so we can improve it. Off until you tap Accept all.

• Internal page views — recorded in our database (visitor_events) keyed to a randomly-generated visitor id. We do not buy or sell this data.
• Click ID + UTM parameters — captured from your first landing URL (e.g. ?utm_source=…) so we can credit the correct ad campaign for sign-ups. Stored as 1st-party cookies aff_id, click_id and the utm_* family for 30 days.

2.3 Marketing

These let advertising platforms attribute conversions and show you relevant ads on other sites. Off until you tap Accept all.

• Facebook Pixel — _fbp, _fbc set by Meta on this domain. Used together with the server-side Conversions API to measure events like Lead and Purchase.

3. Consent

When you visit Dressia for the first time you see a banner with two choices: Necessary only (no analytics or marketing cookies) and Accept all (everything above is enabled). Your choice is stored in dressia_consent for 12 months.

You can change your mind at any time — clear the dressia_consentcookie or hit the “Reset cookie preferences” link in the footer to bring the banner back.

4. Photos and uploads

Photos you take or upload (selfies for the body scanner, the colour analysis or the outfit scanner) are not stored as cookies. They are uploaded to our servers, hosted in the EU, and used only to generate your personalised result. We never share them with advertising partners. See Privacy Policy · section “Photos and uploads” for retention details and how to request deletion.

5. Third-party cookies you may see

No third-party payment provider is currently connected, so checkout does not embed an external payment iframe and no payment-processor cookies are set. If a provider is added later, this section will list it and link to its cookie policy.

6. Contact

Questions about cookies or your data? Write to . EU users can also contact a supervisory authority — see our Privacy Policy for details.